There are many realtors in Los Angeles, but like YOU, each is unique in his or her own way. One size does not fit all, and when you are selling or buying, the relationship forged with your realtor is intense and personal. Don’t just accept your neighbor’s well-intentioned advice — take a little time to find the realtor that “fits” you best.

If you are selling your home, I will:

• Provide a  “360 degree” competitive market analysis that provides quantitative, as well as frequently overlooked qualitative factors to ensure your home is priced right, based on your needs.
• Establish a pricing strategy to achieve the optimal selling price.  Remember – your asking price is not your selling price.
• Build a comprehensive marketing plan focused on customer/buyer experience at showings and open houses. This will capitalize on not just what your house is, but what it can be.
• Manage offers and negotiate the best price and terms for you — employing 25+ years of negotiating experience in both the corporate and real estate worlds.
• Shepherd the deal you want to a successful close of escrow.  Many transactions “fall out of escrow” — I am experienced in managing this process effectively.
• Tell you the truth as I see it, whether it is what you want to hear or not.

If you are buying a home, I will:

• Listen to you — what are you looking for?
• Advise you — maybe there are things you have not thought of.
• Listen to you some more — you may change your mind.
• Help select properties to see and experience them with you.  In the Internet age looking for properties is a team effort.
• Share my vision as an experienced developer and designer.
• Analyze and negotiate on your behalf.
• Manage the inspection and due diligence process.
• Offer a voice of reason and experience.